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FROM THE CURIOUS MINDS AT RUBICA

 

...because it’s time to ask: what the pharma is really going on here?

Latest Episode

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Driving Digital Transformation in Life Sciences – Aligning Vision with Action for Pharma's Future.

This episode discusses digital transformation in life sciences, particularly the pharmaceutical industry's changing role in healthcare. It examines customer experience, organisational change, and challenges faced by industries resistant to change, featuring insights from pharmaceutical and telecom leaders Davidek Herron, Roche and Clement Gavrilla, Virgin Media O2. Full Episode Details and Links to Listen...

"What the Pharma?" Podcast

Join hosts Caroline Gosling and Harry Malcolm, alongside inspiring guests from inside and outside the industry, as they uncover fresh perspectives and tackle the toughest challenges in pharma.

Together, let’s rethink, reimagine, and redefine how we work.

Introducing "What the Pharma?"

A podcast from the curious minds at Rubica designed to dig deep into those hidden barriers through fresh perspectives and bold conversations.

Together with industry insiders and thought-provoking guests, we’ll uncover what might be really holding us back and maybe even find some unexpected solutions along the way... because it’s time to ask: what the pharma is really going on here?

The pharmaceutical industry is driven by passion and innovation, focused on improving patients' lives. However, it can often feel bogged down by bureaucracy, competition for customer attention, and demands to do more with fewer resources.

A key question arises: could the real challenges stem from unspoken cultural rules and assumptions rather than just needing more training or new processes?

Latest Episode

EPISODE 1

Driving Digital Transformation in Life Sciences – Aligning Vision with Action for Pharma's Future.

This episode discusses digital transformation in life sciences, particularly the pharmaceutical industry's changing role in healthcare. It examines customer experience, organisational change, and challenges faced by industries resistant to change, featuring insights from pharmaceutical and telecom leaders Davidek Herron, Roche and Clement Gavrilla, Virgin Media O2.

PART 1 
Driving Digital Transformation in Life Sciences |with Davidek Herron
OUR GUEST

Davidek Herron, Global Head of Digital at Roche Pharmaceuticals.

Davidek brings deep experience in digital transformation across various therapeutic areas. Originally from New York and now based in Basel, Switzerland, his a background that spans women’s health, neuroscience, rheumatology, and more. His passion for healthcare began with aspirations to be a doctor, later shifting to a career in pharma after a brief stint in professional basketball. At Roche, he’s excited about the potential of digital transformation to improve patient outcomes on a large scale. He believes the key to impactful change is scaling technology to make medicine more accessible. For Davidek, the convergence of technology and healthcare is not just fascinating but crucial for advancing global healthcare solutions.

“What excites me about digital transformation in healthcare is the potential to unlock real progress for patients on a global scale. Working in pharma has shown me that we have an urgent need to reimagine our healthcare models to better serve society. The speed at which technology and healthcare systems are evolving is thrilling. From advancements in process, people, and technology, there’s immense potential to deliver transformative healthcare to patients worldwide. The question that drives me is: how can we bring these innovations to scale? And that’s what I’m passionate about helping to bridge the gap between the promise of technology and meaningful, scalable patient impact." Davidek Herron


PART 2 
Driving Digital Transformation in Life Sciences |with Clement Gavrila
OUR GUEST

Clement Gavrila, Head of Digital Transformation at Virgin Media O2.

Clement has a diverse background in driving change across multiple industries. Over the past three years, he's led transformation efforts at Virgin Media O2, after previous roles in consulting and restructuring, including work with Discovery Networks and in M&A for UK SMEs. His experience spans B2B and B2C strategies, and he brings unique insights into how organizations can adapt to growth or external pressures.

Clement has observed how businesses adapt to change, driven by both growth and external pressures. He highlights telecom's evolution from product-led growth to a utility-like role, now facing challenges in pricing and differentiation as it becomes commoditized. To stay relevant, telcos must focus on services that address consumers' continuous digital needs, moving beyond traditional contracts. This shift involves strategic positioning and partnerships within a competitive ecosystem, allowing national providers to meet local digital demands alongside global tech giants.

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Together with industry insiders and thought-provoking guests, we’ll uncover what might be really holding us back and maybe even find some unexpected solutions along the way... because it’s time to ask: what the pharma is really going on here?

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