Excellence in Key Account Management Programme for Leaders of In-Field Teams
Triple Wins in Key Accounts: Accelerating Benefit for Patients, Partners, and Performance
A focused approach to account engagement that aligns organisational strengths with customer needs - delivering faster access for patients, stronger value for systems, and clearer outcomes for the business.
Are you a First Line sales, medical or marketing manager or leader?
Lead with Impact: Unlock Triple Wins in Key Accounts.
As a first-line manager, your role is critical in driving commercial success and strengthening key account relationships.
The Excellence in Key Account Management Programme equips you with the tools, confidence, and coaching strategies to help your teams navigate challenges, secure better customer access, and achieve measurable growth.
Discover how the “Excellence in KAM” Programme empowers first-line leaders to drive patient benefit, partner value, and performance gains.
Free Webinar: Lead with Impact: Unlock Triple Wins in Key Accounts
Date & Time : Friday 6 June 09:00 - 09:30 (GMT)
Explore the Excellence in Key Account Management Programme for Leaders of In-Field Teams , ask questions live, and unlock early bird pricing for the July and October public programme cohorts.
Secure Your Spot Now!
Lead Your Account Teams to Greater Impact
Excellence in Key Account Management Public Programme
Who Is This For?
This programme is designed for leaders and managers in sales, medical, and marketing who lead — directly or indirectly — cross-functional account teams and want to drive better customer engagement, access, and commercial outcomes.
Ideal participants include:
☑️ First-line sales, marketing, and medical managers
☑️ Key Account Managers leading cross-functional teams
☑️ Commercial capability leads and trainers
What You’ll Get
A full learning journey - beyond the workshop.
Pre & Post Workshop Learning
☑️ Behavioural science-based activations to embed learning
☑️ Custom tools, templates, case studies for real-world application
☑️ A “Workshop-in-a-Box” to implement with your teams right away
☑️ Virtual follow-up session - consolidate learning and action plans
Cost & Booking
Standard price | £3500+VAT (€4100) per participant
⭐ Early Bird Discount | Save 20%
⚪ Group Discount | Save 10% when booking 2 or more people from the same company joining the same cohort.
Groups & In-house - ask us about group bookings or custom in-house programmes tailored to your team and budget.
Upcoming Cohorts
London | 1 - 2 July 2025
In-person workshop with virtual follow-up. Spaces are limited - secure early bird pricing BOOK BY 31 MAY!
London | 7 - 8 October 2025
In-person workshop with virtual follow-up. Spaces are limited - secure early bird pricing!
Virtual | 27 - 31 October 2025
Online consecutive morning sessions with follow-up. Spaces are limited - secure early bird pricing!
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What makes this programme different?
We know what works in pharma account leadership — and we’ve built this programme around it.
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Laser Focused on What Matters Most
You’ll learn how to coach your account teams to answer the key questions that drive success in key accounts.
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Designed for Real-World Impact
Every tool and concept is pragmatic, actionable, and built for immediate use with your teams.
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Immediate Implementation
Leave with confidence, a roadmap, and resources ready to activate right away.
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Track Progress and Uplift
Our integrated measurement approach helps you see impact across account teams and continuously improve.
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High Engagement, High Retention
A dynamic blend of practical tools, real-world cases, coaching strategies, and peer learning.
What Will You Actually Achieve?
Ultimately? You’ll see measurable improvements in commercial performance and greater demand from HCPs to collaborate.
You’ll help your account teams to:
- Identify meaningful insights that shape account strategy
- Focus efforts where patient, system, and brand goals align
- Engage diverse, dynamic stakeholders — beyond traditional influencers
- Know when and how to use omnichannel and face-to-face
- Align cross-functional teams to pull in the same direction
Why Does This Programme Work?
We’ve partnered with pharma leaders worldwide to understand what drives excellence in KAM.
This programme reflects that expertise:
- Focused Coaching on the key capabilities that transform account relationships
- Built for Action - start applying what you learn immediately
- Behavioural Nudges that help embed habits and encourage sustained change
- Impact Tracking to monitor change and identify growth opportunities
- Loved by Participants - energising mix of strategy, practice, and hands-on tools
Let’s Tailor the Right Solution for Your Team
Have questions or exploring group or bespoke options?
Book a time to speak with Harry Malcom, Principal Consultant about Excellence in Key Account Management and discover how we can support your specific goals.
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